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Keep in touch with site visitors and boost loyalty

Caroline Macleod • 7 November 2022

There are so many good reasons to communicate with site visitors. Tell them about sales and new products or update them with tips and information.

Here are some reasons to make blogging part of your regular routine.


Blogging is an easy way to engage with site visitors

Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know and do your best to write well.


Show customers your personality

When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality.


Blogging is a terrific form of communication

Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more.


It’s a great way to support and boost SEO

Search engines like sites that regularly post fresh content and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content.


Drive traffic to your site

Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic!


Blogging is free

Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company.


A natural way to build your brand

A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.

by Caroline Macleod 7 November 2022
How to Manually Create Email Marketing Lists Without Expensive PPC or List Purchasing
by Caroline Macleod 7 November 2022
How can you use Humor to increase email open rates and marketing newsletter emails?. People have different senses of humor. That is, they have different ways of viewing and enjoying humor. Many find slapstick humor entertaining, such as in cartoons or in comedies. Others find humour in sarcasm and irony, which is when something humorous occurs in the context of something serious. Humor can be used to express emotions and to communicate ideas. As such, using humor effectively requires a thoughtful approach. To increase email marketing conversions, you need to use humor that appeals to different people and different marketing personas. Slapstick or gross-out humor - like toilet humor - may work for some people who are trying to increase email open rates. However, others prefer more self-aware or absurd humor. It is all dependand on your brand tone of voice, that type of humour may work better when trying to gain new subscribers or maintain current subscribers. For example, one blogger uses self-deprecating humor to gain sympathy with her audience. She tells humorous stories about her life as a mom and wife so that her audience views her as relatable and trustworthy. This transforms her into a comedic icon with our eyes all rolled up with laughter whenever she smiles at her kitchen counter-top chaos. Not all people respond to humorous email subject lines the same way they would respond to serious subject lines. For example, an email titled 'Purchase details' may receive a positive response from your audience. However, if your subject line says 'Starving stray dogs in India,' your subscribers may feel compassion for the dogs and delete your email without opening it. Therefore, you should consider the type of humor that works best for each audience before sending your message. For example, if you're trying to improve your image among prospective clients, using self-deprecating humor could work well for you. By using this kind of humor, you can make fun of yourself so that your audience perceives you as vulnerable and human rather than infallible and perfect. Humor can be a powerful tool when used wisely in communication with your target audience. It can help you teach new ideas or inspire emotional responses in your listeners. Therefore, it's important to consider what type of humor works best for your particular situation before sharing it with anyone else.
by Caroline Macleod 7 November 2022
By taking small, regular steps, businesses will see an increase in website traffic over time. Keep analysing your methods and learning what delivers you the best results.
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