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Email marketing is one of the most effective marketing strategies for B2B companies of all sizes. Marketing via email allows companies to reach their target audience and create brand new sales opportunities whilst filling the lead pipeline. Although there are many ways to market via email, collecting email addresses is the most important step. Collecting email addresses is easy if you use a free tool, but expensive if you use a paid service. Regardless of which method you choose, there's no denying that it's extremely lucrative.

Free methods for collecting email addresses include creating online forms or asking customers to provide contact information at your business' tables or booths during events or trades shows - we refer to this as inbound marketing.

You can also ask people to provide information when they fill out forms in exchange for valuable templates and tools. You can also ask people for their contact information when you're cold contacting potential customers or vendors for business. If you want to be more targeted, you can improve your copy when email marketing by asking people to update their contact information.

There are also some fantastic tools that can facilitate your list building, thes eare cost effective and easy to use and will help cut out the time taken to manually pull lists from various sources - remember however, these list are not opted in so make sure you comply with GDPR when reaching out.

After collecting email addresses, it's time to send them emails promoting your business or website. You can do this yourself, or pay someone else to handle the promotion for you. Alternatively, you can purchase lists of new and prospective customers from marketing agencies or list brokers. These services charge monthly or annual fees depending on how many emails you want access to and how many different lists they'll supply you with. Purchasing lists from third-party suppliers saves you money but limits your control over the lists' quality and may also be detrimental to your email marketing score.

When sending emails promoting your business, include a link to your website in the body of each message so that new subscribers can learn more about your company and product offerings. The link should be easy to find so that people can reach it on their own without needing help from you first. Here are some examples: ' Click here to see our website .' ' Click here to learn more about our products .' ' To learn more about us, click here .'

Each link should be relevant and easy to click on since nobody will know where that link will take them. Not adding links in your emails will make them harder to find on people's computers and is an giveaways that you don't care about providing quality information.

It's a good idea to send email updates periodically to your email marketing list so that list members don't forget about your company. You can do this by sending newsletters or promotional emails containing relevant content related to current events and topics in news media channels that list members are interested in. Newsletters are easy and inexpensive since all you need are words- no images or video are needed for these formats. If you want your updates to be more engaging, add video links where appropriate so that people can hear what you're saying visually instead of just reading it aloud.

Email marketing lists make it easy and cost-effective to send targeted promotional emails directly to your target audience- new and prospective customers, just create a process and follow this everytime, and recognise what works for you!

The process of creating an email marketing list is straightforward - free tools are available and customer acquisition is much easier with contacts already in your CRM, so don't under estimate the importance of keeping this up to date.

Don't let the thought of building your won list today stop you, little and often ill help ensure within a few months your marketing list is doing all the hard work for you and filling your sales pipeline.